Project Brief: To Select a craft cluster, a craft business or a craft-based NGO. Look at the products they make, identify their market and demographics of the
consumer. Design the following:
1. An identity – a name
2. A logo of the company
3. Their website / social media marketing / promotion

I created a brand identity for Sukhmani, a phulkari self-help group, embodying the essence of empowerment and cultural heritage, appealing to brides, teenage girls, grooms, and families seeking unique, handcrafted pieces with a story of strength and resilience.

Branding

Sukhmani through Pictures

Vision

Mission

Sukhmani’s vision is to become a beacon of empowerment. It envisions a world where every stitch tells a story of strength, resilience, and the remarkable artistry of women. The brand is more than a curator of exquisite textiles; it is a catalyst for change, spotlighting the talents of women artisans and fostering a legacy of cultural pride.

Rooted in tradition and committed to the advancement of women artisans, Sukhmani’s mission is to create a brand that not only showcases the timeless beauty of Phulkari but also uplifts the lives and stories of the talented women behind each creation.